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Oct 28 2020

Blue Jeans

Blue Jeans is so popular especially the brand of Levi’s. The story should go back to 18th century that Americans was so crazy to dig gold in the West Coast. Many people rushed to that areas, and Levi’s was one them.
Due to competition so keen, Levi’s knew that he would be difficult to dig gold so easily, He changed to other idea that when he saw so many people built their hut by canvas, it might be profitable to sell canvas instead of digging gold.
Since he was in the canvas business, one day a person asked Levi’s to make a trouser for him. Levi’s did so, as the canvas trouser was strong and endurable to wear, many people rushed to buy blue jeans from him.
This was the start of Levi’s to the world and ever since the Levi’s was so famous even up to now.
From here we can see that opportunity exists for everyone and it depends on how you to dig the opportunity. Of course, your new idea must be acceptable to the society. If you just follow others idea, it is not good, as people in the society do not accept a second-hand idea.